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Button Shy Blog

How a cat photo doubled our funding

Posted by Jason Tagmire on

Here's a Kickstarter life lesson for those of you who are having trouble funding, or for anyone in their mid-campaign slump... WHEN ALL ELSE FAILS, POST A CAT PHOTO! I did this, and it worked. Here's the story.My campaign for Alex Strang's Movie Plotz opened to about 25% on its first day and had a few pledges bringing it up to about 35% by the end of day two. I was a little stressed out because I had hoped it would have done better, but at the same time I wasn't too worried because I knew it usually works out by the...

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