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Button Shy Blog

How a cat photo doubled our funding

Posted by Jason Tagmire on

Here's a Kickstarter life lesson for those of you who are having trouble funding, or for anyone in their mid-campaign slump... WHEN ALL ELSE FAILS, POST A CAT PHOTO! I did this, and it worked. Here's the story.My campaign for Alex Strang's Movie Plotz opened to about 25% on its first day and had a few pledges bringing it up to about 35% by the end of day two. I was a little stressed out because I had hoped it would have done better, but at the same time I wasn't too worried because I knew it usually works out by the...

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How do you package a Microgame?

Posted by Jason Tagmire on

Over the past year or so as we've been working behind-the-scenes on Movie Plotz, I've seen this question come up more than anything. How do you package a microgame? And the definition of microgame varies, but for the purpose of this blog I mean a game that is 12 cards or so.       Packaging is a tough task because the standard packaging in gaming is a box, and it's the least likely candidate here. A typical two piece box is expensive. It's expensive to make and expensive to ship. With a game with such a small footprint, you really want to...

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